Interested in launching an American-made swimwear line? According to Technavio’s latest report, the global swimwear market is expected to surpass $20 billion by 2019. This represents a CAGR of over 5 percent between 2014 and 2019.

Despite these promising figures, launching a swimwear line is never easy. Designers need to consider a few important factors to create a high-quality brand that makes a solid impression on their target market.

Here is how to help you launch a successful swim line:

Brand story

Be it clothing or accessories, every product tells a story about the brand. That’s a major component of what sets apart mediocre and great brands. The same is true for swimwear.

Customers are more informed than ever in today’s market. They are looking for a reason to buy your product. You need to convince them why your swimwear brand identity and products are better than the others.

The story behind your brand really matters. It can generate buyers’ interest, which results in sales.

Before you decide to venture into swimwear manufacturing, think about your brand’s unique selling point—fabric quality, fit, fabric, high-quality stitching, etc.

Market research

Identify your target market. Who is your ideal client? Define their age, tastes, interests, etc. Figure out what they want to buy.  Complete market research helps develop products catering to your target market’s needs. Moreover, it helps swimwear designers determine their price range.

Design and development

Plan your design and development timeline based on your buying cycle. Swimwear design is an extensive process. Make sure you have enough time to deal with any issues that may arise during manufacturing. Try to start at least a year ahead of product launch.

Fabric is another significant factor to keep in mind. Pick high-quality fabric that won’t fade. Feel the fabric to make sure it has a great quality.

Most importantly, pick a trusted manufacturing partner to ensure get the perfect swimwear sample before full production.

If you’re searching for a trusted swimwear manufacturer LA, contact Lefty Production. From fabric sourcing to final sample, they handle the entire process.

Lefty Production Co. specializes in swimwear, active wear and athleisure styles. The company also develops and produces women’s, men’s, children’s wear, as well as hair accessories, leather goods, handbags, and home textiles.

With a goal to ensure stunning products, efficient service and timely deliveries, Lefty Production is a complete garment manufacturing company LA.