You may find yourself heading for the reds or blacks in your closet when you’re feeling confident and courageous. But on sad, gloomy days, your hand may automatically reach out the browns and blues.

Believe it or not, color plays a huge role the success of your designs.  Color psychology is an effective way to market your products. Brands often associate themselves with colors to improve visibility and recall. Colors influence emotions and convey messages without uttering a single word. Harness this method of communication in your clothing line, by choosing the right color scheme.

Display appeal

Let’s begin with the obvious benefits. If all the clothes in your store fall within the same color range, consumers will see uniformity and repetition in your designs. Chances are they will not see the differences in embroidery or cut, and will solely focus on the similarity of colors.

It’s perfectly fine to introduce a theme-based clothing line. Many designers play with shades of the same color for their seasonal fashion line. Color provides a lot of flexibility- numerous shades and finishes are available. Use them to increase your display appeal.

Trigger emotion

A purchase is highly dependent on the emotions of the buyer. If your clothes fail to trigger any kind of emotions, then chances of a sale are low. People associate themselves with colors. You need to strike the right cord to encourage people to make a purchase.

Blue is a calming color that communicates safety, authority and reliability, which is why you see a lot of countries opting for blue-colored military uniforms. In addition to representing water, blue also represent trust, which is essential in authoritative positions. On the other hand, green is an earthy color that conveys nature, health and environment. Using natural and calming colors in your garments can reduce the stress involved in shopping.

Celebrate seasons

Every season has a popular color of its own; sales can be improved by incorporating trending colors in your designs. Many consumers dress according to the season, for example, they will choose bright colors in summer and opt for brown-undertone in winters. While this rule can’t be generalized, incorporating seasonal colors in your clothing line can definitely improve your salability.

Color of your uniform

Every fashion store has a team of sales representatives; the color of your uniform will highly impact your sales. Uniforms allow easy identification and provide a voice to your brand.

The color of your uniform will also have a huge impact on the buyers.  You may have noticed black and white as the popular choice for uniform color. Differentiate yourself, and use a unique color combination.

Blue and green are formal colors that represent knowledge and wisdom. Sales staff dressed in blue and green might be easier to approach. However, you need to steer clear of color biases. For example, orange and yellow are usually associated with low-tier brands. Therefore, know your target market and the positioning of your brand before picking a color.

Having trouble choosing the right color for your next clothing line? Get advice from fashion experts at Lefty Production Co. 

Located in Los Angeles, we help design, develop and produce apparel and accessories for brands all over the world. We offer fashion companies economical and quality services including fabric and trim sourcing, garment pattern making and sample making, marking and grading, cutting, sewing, finishing, grading, marketing and more.